Tarsheed - Media Trends - الاتجاهات الإعلامية
“Together to reduce energy waste”
Goal: Raise Awareness about reducing energy consumption in society
– There are 4 million of oil barrels consumed daily.
– Saudi’s consumption of the electricity is 9 times more than the most populated Arab countries: Egypt, Morocco, Algeria and Sudan
Audience: Mainly focusing on Instilling the value of rationalization/ energy saving, targeting 6 to 12 years old students.
- Creating an awareness campaign aiming at raising the public awareness about the importance of our energy resources and how to change our consumption behavior.
- Design some animation videos and cartoon characters communicating the best ways to use energy and how to reduce consumption.