NITI - Media Trends - الاتجاهات الإعلامية
Goal: Create a campaign to focus on the unemployment rate for the Saudi Citizens and how to help them attain the skills that will allow them to get employed. Because it was stated that:
- 29% of Saudi citizens between the ages of 16 and 29 years are not employed.
- 9 million Saudi will join the workforce during the next decade but they are not prepared.
- Saudi citizens, males and females, from 16 to 30 years of age.
- Conduct a 2 year business plan with detailed actions to decrease the unemployment rate of Saudi citizens.
- Create designs for the institute identity and promote it.
- Shoot two different documentaries videos and another 15 short adverts.
- Create creative content for the website and social media channels.
- Manage the social media platforms including designs, content creation, ads, and keywords.