Nahya - Media Trends - الاتجاهات الإعلامية
Imagining a safe road!
Goal: Emphasis the role of Civil Defense province in decreasing the rate of accidents because:
- Saudi Arabia ranks the second highest Arab country to have car accidents.
- Fires are increasing in the home during special occasions, like Ramadan.
- Women whether working or housewives.
- Men especially younger car drivers, those who love driving fast and not following traffic regulations.
- Develop an awareness campaign called “Nahya”
- Develop a mobile application software to include, all emergency numbers, and contact information to other services related to urgent assistance.
- Create a design for a bag for the campaign, which will include some important devices that every home should have like, smoke detector, gas detector, Fire extinguisher.
- Design and create a mobile home simulator based on a truck, for schools and students, to experience accidents in the home and how they can deal with these instances.